It entirely depends on the type of connectors you're using.
As you say it depends on the type of connectors, my personal experience has always been that the type of pliers you've linked there are hit and miss at best. AMP type connectors (with the moulded on insulation) are best done with an AMP specific tool that has the correct indent on one half so the two prongs of the crimp itself are pushed in evenly.
I've just picked up a set of these https://smile.amazon.co.uk/gp/product/B09DCCB9DB/ref=ppx_yo_dt_b_asin_title_o01_s00?ie=UTF8&psc=1 and they seem to be pretty decent (I've been using them for the uninsulated motor connector types).
Unless you're spending proper money on professional quality crimping tools, £20-£25 budget is going to be the decider rather than brand, as has been mentioned already at that price point you're mostly looking at rebranded imports anyway.