Been around for a few years, supposed to represent it's members legally etc, push for reform I think. Facebook site has recent news. They are asking to be funded by membership fees it seems which is always going to be a stumbling block for any alternative system.
Personally I would want to see any future system controlled by an independent body, not for profit, run by players / sites. Free membership. Not quite sure how feasible this would be (that's just my own view)...