It's how sites (and businesses) recover from the setbacks of the last 18 months that will define their future success, as has been said there's a right way and a wrong way. There's an abundance of people right now that want to catch up on all they missed out on in lockdown so there's a ton of demand and any business owner will want to get as much of that pie as they can, but as has been shown there's a fine line to tread so that you don't alienate those that were coming before and will continue to do so once things calm down a bit. Getting too greedy now may prove to be short-termist and cause more problems in future.
Am all for sites doing it the right way, weekday evening shoots would be right up my street as my weekends fill up fast. I for one am also happy to muck in with the maintenance too, we all want our sites to do well after all.