Bloody hell that's fugly.
I always thought he comes across as a bit of a tit in his videos but I can't really fault him for wanting to make a living from the hobby (I'm sure we all would if we could). Yes his stuff is all just cheap rebrands with a big mark up, but nobody is forced to buy it. What gets my goat is the cult of personality his sickophantic followers have built up around him.
Edit: from a quick Google search he has been caught out writing and posting "independent" reviews of his products under a different name