Story of my life mate! 🤣 Yes, you have a fair observation.
That said, it could also be argued that TM are the innovators and continue to do so and do very well internationally regardless because of that. I also think that, just say hypothetically the choice arose, some people may rather be stuck with one really good pioneering brand (like TM) than a thousand others that tend to imitate TM anyway.
Cheers.