Hi there guys, I was wondering on some feedback, because My mum owns an equestrian shop which is quite big, however they are looking forward and believe (I think so to) that at the end of the day the internet is a huge opportunity which they are currently missing out on. So my question is, what do you look for in a website? Anything could be possible, because they are heavily investing, and I thought no harm would be done in getting some feedback on the forums, after all it doesn't matter what the topic is about, a professional website is a professional website, so if you could please help me out and list some things e.g.
Easy layout
Multiple payment options
FAQ'S easy contact
etc etc
thanks for the help guys, means a lot
P.S I am not doing the website so don't worry, anything is possible