It's a difficult one, changes in society haven't helped.
For example, 40 years ago every youngster & his mates chased each other around with realistic looking toys & no one on the street gave them a second look, the miltary was treble it's size, & there was literally a waiting list of people wanting to join up, in London almost every borough had a ta Hall, cadet units representing all 3 services (+ plus the marines), surplus stores aplenty, & very little gun crime, essentially lots of things to nurture interests in shooting pastimes & there was no stigma applied to anyone remotely interested in anything "gun shaped".
Fast forward, sprogs in nurseries & primary schools are forbidden from even fashioning a pistol from lego, the army is tiny & can't fill it's ranks, a massive proportion of the ta & cadet units have disappeared, a small number of terrible gun sprees have massively impacted all forms of gun ownership, coupled with commonplace gun crime.
All of this has changed UK societies mindset on guns & associated pastimes.
Needless to say those of us that are hooked have an uphill battle to encourage others to consider joining our ranks, or even turning out once for a "taster" ?