Didn't they already do this, or announce this a while ago? Or is this a new one?
Also, i don't think i ever saw a box fresh TM item out there for RRP. I got a NGRS SD6 when they were barely in the UK for about 70% of the RRP at the time, which was about 50% of the UK price. What this means for the UK and the distributors is a whole other thing.