For me, the objective of Airsoft is to win, and I do my best to win while playing fair. The *aim*, is to have fun doing so.
It's a balancing act IMO. On the one hand, going all drill sergeant at your team and getting up in people's faces over the results is bad in any hobby. On the other, you kinda ideally want your team to be energised and giving it a good go. A very small minority of players seem to think trying at all is a bit cringe, lmao.
I find it's fun to try and gin up folks for a push, or to hold a spot. Most people want to get stuck in but get a bit lost or a bit overwhelmed, so giving them a job tends to work. If they're hiding behind a tree all game as the action moves away from them, a gentle nudge to come along with a few others seems to work.
Especially if you remind them why they're there. That's way to cool a gun to not come push up with us, you wanna cover our flank while we try and go straight in?