I think you’re bang on with this !
I’m also curious if RIFs suffer from YouTuber review bias ?
Oh, they definitely do. I think we’re living in a time where reviews carry far more weight than they used to.
Video games are probably a good example. Reviews and community feedback can genuinely force developers to change direction, the Helldivers 2 PSN requirement being a good example. Bad reviews forced them to U-turn on that decision quite quickly; they even made it a meme cape in the game.
With the cost of living as it is, I think people are also less willing to gamble on something and want to see what other people think first. Reviews are one of the first things I look at when buying something on Amazon.
The problem is that reviews themselves aren't always trustworthy. There are plenty of third-party Amazon sellers who will offer customers money back via Amazon vouchers or PayPal in exchange for a 5-star review. I've actually had this happen to me. I took the offer, changed my review afterwards and reported the seller to Amazon.
The same applies to YouTube reviews. Unless you know the reviewer or understand the circumstances behind the review, you don't necessarily know their motivation. Did they buy the gun themselves and give an unbiased opinion, or were they sent it for free and encouraged to give a favourable review? With these free guns for reviews, I think it would be hard to give a negative review on something I was sent for free, as I wouldn't want to disrespect the person sending it and possibly ruin that relationship, so you have to consider that too.
Reviews have a huge influence on purchasing decisions, and where there's that much influence, there's inevitably going to be an incentive for people to manipulate them.