My first job after graduating was as a marketing and ops assistant for a subsidiary of a massive and properly evil company. The first thing they teach you about marketing these sort of things is that your strap lines and marketing phrases should always be a lie/what you want to change people's minds on. The truth/your good points should be obvious and speak for themselves.
I always think of that when looking at titles/adverts/anything now. When someone says 'honest review' they usually mean the opposite/total shill. If it was an honest review you wouldn't need to tell me.
