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I will rely mostly on passing trade but because I'm going to offer more than most barber shops online searches will generate alot of business aswell I hope. I'm going to offer the ultimate male grooming experience. Spray tan, waxing, microdermabrasion, manicure,pedicure,massage etc.. What I found on google there is only 2 other shops that offer some of those services near me but they are in edinburgh. I have a fine line between appealing to everyone and appealing to a certain type of person and loosing customers so the name is very important. I'm trying to go for the high end services that appeal to everyone at a good price. It's starting to fry my brain thisAre you going to be relying on passing trade, or other means to get business? If you think people might look online or search a directory, something beginning with a letter earlier in the alphabet helps since it puts you higher up the list of places, so things like 'a cut above' etc score some points in the regard. But you probably want to avoid all those 'curl up and dye' type cliches I should imagine.
You could always use someone else's name, like for example just call it 'Dave's' or something like that, which is nice and easy to remember. Or go for something a bit less obvious but memorable, like 'the cat's whiskers' or 'look sharp' or whatever, which are memorable and have a bit of a reference to tonsorial goings on.