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The 'What have you just bought' Thread

I mean it tells me what I needed to know. It's pretty consistently accurate judging from the times I could see the BBs flight path and looks like a smooth and easy to operate bolt at UK limits. Seems to be pretty quiet too but obviously that's hard to tell accurately from the video, especially with his weird asmr voiceover. I don't have the funds to sink into a vsr or striker money pit build so this seems perfect for me. 


The video that sold me (i cannot stand Sniper airsoft videos - too heavily edited, the annoying VO, the holier than thou attitude) was the Scottish guy doing a range test, that was pinging 80m targets out the box.

That plus it comes in around £400 with mags so is an "acceptable" cost if it is pants and sold on or to be used as a platform for upgrades

 
One of my holy grail guns - LCT AMD-65

AMD3-500x500.jpg


x2 ASG/Lonex AK Flash mags. 

 
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-Tdc 2.0

-2 x tec innovations quake 8 holster 

-Anti-cant scope level 

-Scorpion piston 

-2 x rapax springs (2 & 3 j) 

-Emerson helmet counter weight pouch for battery

-Anker astro battery pack

-Nuprol go pro mount

-Go pro 7 black 

-Go pro super suit (I've no idea if this with be good or bad) 

-Some kind of camo sticker for my bolle x800 from skirmshop as well. 

 
MP7 side rail segments ordered from France. Quick delivery but these should really be included with a gun you're spending £400 on. At least KWA had the courtesy to issue the rail segments a long with their Ronin TK45c's.

View attachment 76015

Now for a few mags and we can run this li'l baby as a primary.

View attachment 76017

 
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MP7 side rail segments ordered from France. Quick delivery but these should really be included with a gun you're spending £400 on. At least KWA had the courtesy to issue the rail segments a long with their Ronin TK45c's.

View attachment 76015

Now for a few mags and we can run this li'l baby as a primary.

View attachment 76017


Even cheapo £100 JG G36s come with side rails, so it's shocking that gun costing 400 notes doesn't come with them.

The gun looks good though.

 
A camelback crux and a warrior back panel camelback pouch to put it in.

if I’m going to wear a plate carrier instead of a chest rig for my mws  I don’t intend to drop from dehydration 

 
Even cheapo £100 JG G36s come with side rails, so it's shocking that gun costing 400 notes doesn't come with them.

The gun looks good though.


Yeah, I was pretty pissed. A lot of their budget went on licensing and making sure the buyer sees all their "cool" HK logos plastered all over the box and manuals. A lot of that budget was blown on the package alone. 

Here's how KWA ship their Ronin's out. No wasted money on the package. They didn't give a fuck about box, didn't even include a manual. There's literally a print out inside that tells your ass to go online for the instructions lol.

View attachment 76021

View attachment 76023

KWA ship out their TK45c's in a flimsy box with 2 bits of foam that barely hold the gun in place but at least you're getting a top tier gun and all it's components. I'd rather that than a nicely packaged box, meticulously crafted by a goldsmith but missing the necessary components to complete the gun.

 
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Or a gun that runs well out of the box and reflects the price tag..

You know, those little things :D

 
Or a gun that runs well out of the box and reflects the price tag..

You know, those little things :D


It's been running more than just well out of the box.......it's godlike out of the box. Comparable and even better than my Ronin. As far as I can see the Gen 2's have addressed the issues and this thing's a motherfucker on the field. 

 
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Why bother spending budget on decent packaging when you spank it all on marketing...

tenor.gif


 
Why bother spending budget on decent packaging when you spank it all on marketing...



That's kinda what I said 54 minutes ago. Even referenced the Ronin TK45's packaging as an example.

To cut Umarex/VFC some slack they actually have delivered on a top-tier AEG in the form of the gen 2s. 

 
That's kinda what I said 54 minutes ago. Even referenced the Ronin TK45's packaging as an example.

To cut Umarex/VFC some slack they actually have delivered on a top-tier AEG in the form of the gen 2s. 


I'm not sure if I'm lost in a loop of piss taking or not (of which there is no better loop to get lost in), but my statement was aimed at KWA. I wouldn't be shocked if part of the premium you pay was at least in part to cover how obscene their marketing budget allocation is.

Aaaaand to get us back on track, slapped the stretch panel on the AirLite rig in anticipation of getting my Krink back. The mags are also new, crossing my fingers that Cyma internals in E&L externals will do the trick.

View attachment 76024

 
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I'm not sure if I'm lost in a loop of piss taking or not (of which there is no better loop to get lost in), but my statement was aimed at KWA. I wouldn't be shocked if part of the premium you pay was at least in part to cover how obscene their marketing budget allocation is.


Can you explain why KWA's "marketing budget allocation" is obscene? I am genuinely interested to hear this. I would've expected this from the likes of Umarex.

Enlighten me sir.

 
Can you explain why KWA's "marketing budget allocation" is obscene? I am genuinely interested to hear this. I would've expected this from the likes of Umarex.

Enlighten me sir.


For sure, stockists get a sizeable amount of point of sale (PoS) material from KWA... stickers, patches all that sort of freebie merch stuff (limited edition clothing which is 'free' alongside a limited edition colourway of a RIF is a prime example). They seem to provide a lot of very highly quality images to stockists with online stores (I'd say this just in general, but especially compared to what others provide).

And then we move to the sponsored content side of things and 'collabs' with content creators, KWA are very prevalent in terms of YouTube partnerships (or whatever they're called these days).

They also produce a large amount of content themselves across their various social media platforms and put a lot of time and energy into their brand/branding. Ultimately it's all part of KWA being a US company, which means their marketing is all much more 'Westernised' compared to most other airsoft companies due to where the vast majority are based. I don't have a particular deep understanding when it comes to professional website building costs, but I know enough to summise their website certainly wouldn't have been cheap because it's at least making some attempts to take the customer on a 'journey' which is a very 'professional Western website-y' thing to do.

Umarex very much lean into, hell some might argue entirely rely on, their licensed branding (HK plastered all over the packaging as you've highlighted) but I wouldn't say they put much into marketing it at all. But Umarex aren't an airsoft company per se, so it's perhaps an unfair comparison to make.

 
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For sure, stockists get a sizeable amount of point of sale (PoS) material from KWA... stickers, patches all that sort of freebie merch stuff (limited edition clothing which is 'free' alongside a limited edition colourway of a RIF is a prime example). They seem to provide a lot of very highly quality images to stockists with online stores (I'd say this just in general, but especially compared to what others provide).

And then we move to the sponsored content side of things and 'collabs' with content creators, KWA are very prevalent in terms of YouTube partnerships (or whatever they're called these days).

They also produce a large amount of content themselves across their various social media platforms and put a lot of time and energy into their brand/branding. Ultimately it's all part of KWA being a US company, which means their marketing is all much more 'Westernised' compared to most other airsoft companies due to where the vast majority are based.


I see, Being an individual that runs his own business I'd say these are all smart moves not to mention healthy investments that will garner a healthy return. The business model here seems more than stable. So I'm not totally understanding how there's much of a negative marketing to budget allocation ratio here. Unless you're eluding to the idea that they're incurring unnecessary costs that affect their profit and capacity to address other areas; Or choosing not to allocate their finance in the essential areas? They themselves could be choosing to allocate finances where they feel beneficial to growth and neglect other aspects willingly, such as product packaging. Cutting costs where possible, that's kinda conservative and not a bad format

Umarex, on the other hand is an entirely different issue.

 
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