Its a great idea, my main issue is that only maybe 1 in 1000 videos give any information on the charity or how to donate or why you should or whatever! It basically looks like people getting cold and wet for the hell of it.
Macmillan seem to have hijacked it too. Knowing several people that have had need of Macmillan nurses I've nothing against them, just think that hijacking another charity's fundraising is a bit tight.
its a good idea but no one is donating. the whole point of doing the challenge is to reduce the amount of money you have to donate not get rid of it. if i get challenged i am just going to donate the bloody money.